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Instagram Rules

Instagram Rules PDF Author: Jodie Cook
Publisher: White Lion Publishing
ISBN: 0711251770
Category : Business & Economics
Languages : en
Pages : 240
Book Description
'Essential for anyone wanting to take Instagram seriously.' Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

Instagram Rules

Instagram Rules PDF Author: Jodie Cook
Publisher: White Lion Publishing
ISBN: 0711251770
Category : Business & Economics
Languages : en
Pages : 240
Book Description
'Essential for anyone wanting to take Instagram seriously.' Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

Art After Instagram

Art After Instagram PDF Author: Lachlan MacDowall
Publisher: Routledge
ISBN: 1000508765
Category : Art
Languages : en
Pages : 153
Book Description
This book explores the effects of the Instagram platform on the making and viewing of art. Authors Lachlan MacDowall and Kylie Budge critically analyse the ways Instagram has influenced artists, art spaces, art institutions and art audiences, and ultimately contemporary aesthetic experience. The book argues that more than simply being a container for digital photography, the architecture of Instagram represents a new relationship to the image and to visual experience, a way of shaping ocular habits and social relations. Following a detailed analysis of the structure of Instagram – the tactile world of affiliation (‘follows’), aesthetics (‘likes’) and attention (‘comments’) – the book examines how art spaces, audiences and aesthetics are key to understanding its rise. The book will be of interest to scholars working in art history, design, digital culture, cultural studies, sociology, education, business, media and communication studies.

Requirements Engineering: Foundation for Software Quality

Requirements Engineering: Foundation for Software Quality PDF Author: Fabiano Dalpiaz
Publisher: Springer Nature
ISBN: 3030731286
Category : Computers
Languages : en
Pages : 225
Book Description
This book constitutes the proceedings of the 27th International Working Conference on Requirements Engineering - Foundation for Software Quality, REFSQ 2021, which was due to be held in Essen, Germany, in April 2021. Due to the COVID-19 pandemic the conference was held virtually in April 2021. The special focus of this year`s REFSQ 2021 conference are contributions emphasizing the importance of human values, such as privacy and fairness, when designing software-intensive systems as well as the challenges that intelligent and autonomous systems pose due to the tight interplay with humans.

ECSM 2020 8th European Conference on Social Media

ECSM 2020 8th European Conference on Social Media PDF Author: Dr Christos Karpasitis
Publisher: Academic Conferences and publishing limited
ISBN: 1912764644
Category : Education
Languages : en
Pages :
Book Description
These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.

Algorithmic Reason

Algorithmic Reason PDF Author: Claudia Aradau
Publisher: Oxford University Press
ISBN: 0192675788
Category : Political Science
Languages : en
Pages : 288
Book Description
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Are algorithms ruling the world today? Is artificial intelligence making life-and-death decisions? Are social media companies able to manipulate elections? As we are confronted with public and academic anxieties about unprecedented changes, this book offers a different analytical prism through which these transformations can be explored. Claudia Aradau and Tobias Blanke develop conceptual and methodological tools to understand how algorithmic operations shape the government of self and other. They explore the emergence of algorithmic reason through rationalities, materializations, and interventions, and trace how algorithmic rationalities of decomposition, recomposition, and partitioning are materialized in the construction of dangerous others, the power of platforms, and the production of economic value. The book provides a global trandisciplinary perspective on algorithmic operations, drawing on qualitative and digital methods to investigate controversies ranging from mass surveillance and the Cambridge Analytica scandal in the UK to predictive policing in the US, and from the use of facial recognition in China and drone targeting in Pakistan to the regulation of hate speech in Germany.

We Need to Talk about Pornography

We Need to Talk about Pornography PDF Author: Vanessa Rogers
Publisher: Jessica Kingsley Publishers
ISBN: 1784500917
Category : Education
Languages : en
Pages : 258
Book Description
Exploring topics ranging from sexting, revenge porn and the law to relationship boundaries and sexual stereotypes, this practical teaching resource facilitates discussion on the difficult issues surrounding pornography with young people aged 11-19. At a time when pornography is more accessible than ever and many young people are inadvisably turning to pornography to learn about sex and relationships, this book explores what pornography is, how sex is portrayed in the media versus the reality, how pornography can affect sexual relationships, self-esteem and body image, and provides details of where young people can seek advice and support if they are worried. It includes full lesson plans, activities, photocopiable materials and clear information on how to implement the programme, including outlines for staff CPD sessions and parent workshops. A comprehensive resource to use as part of PSHE or SRE sessions in schools or youth services, this book will be vital for PSHE teachers, senior leadership teams, pastoral care teams, school counsellors, youth workers, school nurses, and anyone who might be involved in sex education provision for young people.

Custodians of the Internet

Custodians of the Internet PDF Author: Tarleton Gillespie
Publisher: Yale University Press
ISBN: 030017313X
Category : Business & Economics
Languages : en
Pages : 297
Book Description
"Most users want their Twitter feed, Facebook page, and YouTube comments to be free of harassment and porn. Whether faced with 'fake news' or livestreamed violence, 'content moderators'--who censor or promote user-posted content--have never been more important. This is especially true when the tools that social media platforms use to curb trolling, ban hate speech, and censor pornography can also silence the speech you need to hear. [The author] provides an overview of current social media practices and explains the underlying rationales for how, when, and why these policies are enforced. In doing so, [the author] highlights that content moderation receives too little public scrutiny even as it is shapes social norms and creates consequences for public discourse, cultural production, and the fabric of society. Based on interviews with content moderators, creators, and consumers, this ... book is ... for anyone who's ever clicked 'like' or 'retweet.'"--

Hey Whipple, Squeeze This

Hey Whipple, Squeeze This PDF Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1119819695
Category : Business & Economics
Languages : en
Pages : 420
Book Description
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180˚ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.

Advances in Human Factors in Communication of Design

Advances in Human Factors in Communication of Design PDF Author: Amic G. Ho
Publisher: Springer
ISBN: 3319938886
Category : Technology & Engineering
Languages : en
Pages : 142
Book Description
This book focuses on the emerging role of human factors in understanding, communicating with and engaging users. It reports on innovative approaches, highlighting visuals cues, such as new typographies, geometries and graphics for mobile and computer interfaces. The book also covers image and video processing, user-focused data compression, generative visuals, computational photography, and interactive design. Further topics include creative and empathetic design, human touch in digital graphics and experiential graphics. Based on the AHFE 2018 International Conference on Human Factors in Communication of Design, held on July 21–25, 2018, in Orlando, Florida, USA, this book reports on new findings, best-practices and case studies, providing readers with a fresh perspective and novel insights into the applications of human factors for enhancing the communication of design to users.

Tourism Fictions, Simulacra and Virtualities

Tourism Fictions, Simulacra and Virtualities PDF Author: Maria Gravari-Barbas
Publisher: Routledge
ISBN: 1000681173
Category : Business & Economics
Languages : en
Pages : 254
Book Description
Tourism Fictions, Simulacra and Virtualities offers a new understanding of tourism’s interaction with space, questioning the ways in which fictions, simulacra and virtualities express tourism in the built environment and vice versa. Since its beginnings, tourism has inspired themed built environments that have a constitutive, and sometimes problematic, relationship with the “real” world and its architectural references. This volume questions and rethinks the different environments constructed or adapted both for and by tourism exploring the relationship between the “real” and the “unreal” within the tourist bubble and the ways in which the real world inspires simulacra for tourism use. Adopting an interdisciplinary approach this book touches on a wide range of geographical areas, eras and subjects such as post-socialist tourism in Poland, the Hawaiian imaginary in Las Vegas, Rio de Janeiro’s Little Africa, as well as multiple instances of virtual reality in tourism. This timely and innovative volume will be of great interest to upper level students, researchers and academics in tourism, architecture, cultural studies, geography and heritage studies.